The social landscape for a tech company can unsteady ground, to put it lightly. But Krystal brought a steadiness to her role that provided fresh perspective and yielded great results. She seemed to thrive in an environment that would wear down a lot of people, and she was invaluable to our team and to Strava as a whole. More than that, she is a good friend and a joy to work with. I can't recommend her highly enough.
Alex Kurt Senior Copywriter Hoka
Krystal is the type of person you want in the room, or on the zoom, when building a strong marketing strategy. Having managed Krystal during my first six months at Strava, I found her insights to be pointed, ideas to be unique and most of all her questions to be a needed wake up call to how to we can think bigger, bolder, and act more authentically.
She worked effectively to align cross-functionally and keep projects moving in the right direction while building strategy across various departments. I was often impressed by her ability to connect with community - from athletes to partners - and her desire to build connections with long term goals in mind. Krystal thoughtfully pursed relationships through our social channels and pushed for innovative ways to bring these opportunities not only to the social team, but to the broader marketing organization. By working on many key market activations, for both a U.S. and Global audience, she was instrumental in building the growing brand of Strava. Krystal is eager to learn and take on new challenges, and I am confident she will continue to positively impact future marketing strategies.Kamilah Journet Senior Manager of Social and Community at Strava
Krystal is a wonderful blend is creativity, business acumen, and attention to detail, that can make any brand can come to life. Her thoughtfulness permeates throughout her work and how she shows up as a teammate. In the time we worked together, Krystal always brought energy and insights to the conversations which ultimately supported overall KPIs for each product launch. As a cross functional partner, I could count on Krystal to effectively weave in the product reasons-to-believe into the overall narrative to engage our audiences on social, as well as continue to highlight how Strava was getting better for our athletes. All of this packaged in a compassionate, sincere, and focused colleague, makes Krystal the type of brand leader any team would be lucky to have.
Lauren Parker, MBA Global Product Marketing Lead at Strava
Krystal was an amazing asset to our team this past holiday season. Her expertise in social media came in handy as she helped us enhance our customer experience within the channel. She was efficient and knowledgeable in her communication which bolstered our customer relationships. Would recommend her for any team!
Morgan Wright Senior manager of Customer Experience at Parks Project
Listen, Krystal Salvent is a strategy-focused, idea-driven, social media maven. I've had the pleasure of working with her on several projects where she helped steer creative to yield the most impactful results on Social.
Hardworking doesn't even begin to describe her work ethic. She shows up and goes the extra mile to deliver ideas that create brand love and loyalty. So If you ever need a social game-changer on your team, Krystal is the one.Michelle Turpin Senior Creative, Copywriter at Strava
Krystal and I worked together at Strava for about a year and I was lucky to call her my coworker. On our time working together, Krystal always brought her full self to work. She is empathetic, creative and is always questioning the status quo in a positive way. Krystal is that coworker you know you can lean on to discuss projects and to have fun times working together. Any team would be lucky to have Krystal, and I couldn’t recommend her more for any business looking for new talent.
Victor Barbosa Community Associate at Strava